At table
A journey between taste and authenticity
A genuine cuisine made with local ingredients and recipes handed down for generations.
Every dish tells a story, every ingredient speaks of the mountain, of peasant tradition, of conviviality.
Visit local producers and let yourself conquered by our flavours.
The polenta concia
Craft beer
Typical local cheeses
The wines of the Biella area
Sports and wellness
A natural stage where nature is the protagonist in every season
Wheter you are a hiker, a biker, a lover of water sports or snow, come and discover the adventure made just for you in every season:
Summer: sports, lakes and freedom
Trekking, biking and kayak among the Alpine peaks
Fall: the colors of the woods
The landscape is tinged with red,orange, gold and copper, from the Oropa sanctuary to the enchanting Cervo Valley.
Winter: snow and high-altitude sports
Skiing on the slopes of Bielmonte, or with snowshoes in the silence of the woods of the Zegna oasis
Spring: the magical blooms
The spectacle of rhododendrons in bloom: a unique dive to experience in the Burcina Park and in Oasi Zegna.
Art and culture
The quality textile tradition is intertwined with history and creativity
A long itinerary full of curiosities and places to discover:
The Villages with the atmosphere of timeless places like the Ricetto of Candelo and the Borgo of Piazzo in Biella, Rosazza and Bagneri among the mountains.
The Castles of Castellengo and Montecavallo, among the vineyards and the history of families.
Spirituality of the Sanctuary of Oropa, Unesco heritage, one of the main pilgrimage sites in Europe.
Contemporary art at the Pistoletto Foundation, creative hub founded by the artist Michelangelo Pistoletto, where art, social commitment and sustainability merge.
Industrial tourism with visits to the companies that have shaped the Biella textile tradition.
