Hidden away in the Biella Alps at 1,180 metres above sea level, the Sanctuary of the Black Madonna of Oropa is one of the oldest Marian sanctuaries in the west. You can go up into its majestic dome, admire the artworks in the Basilica, including Giò Ponti’s modern ciborium, and be entranced by the extraordinary panorama across the Oropa valley and the Sanctuary’s complex of monumental buildings. An experience that enlivens the spirit, a joy to behold!

Enjoy the benefits of nature with “Forest Bathing”, an ancestral Japanese therapy that nurtures the spirit and revitalizes the body. Immerse yourself in the Forest of Smiles, try the Qi-gong, contemplate “Forest Art”, celebrate the summer solstice in the enchanting Oasi Zegna… Let serene nature take care of you: walk slowly, breathe deeply, lower your stress and reawaken your inner vitality!

PERIOD: From May to October
LOCATIONS: Valle Cervo and Oasi Zegna

Explore the Oropa and Elvo valleys on an e-bike by taking the “Tracciolino”, a panoramic road, a veritable balcony from which to admire the landscapes on the alpine horizon and that continues into Valsessera towards Valsesia. On a route within everyone’s reach with the aid of an e-bike, enjoy local specialities
and visit some magical and spiritual places, such as the old de La Trappa monastery. A unique adventure full of unforgettable emotions.

PERIOD: From April to October
LOCATIONS: Oropa and Valle Elvo

In Valle Cervo, go on the most mysterious tour in Piemonte and discover the other face of Rosazza. Classified as one of the “most beautiful villages in Italy”, it offers a sort of “initiation” into the worlds of freemasonry and spiritism. Uncover hidden secrets by wandering around its enchanting alleys amidst esoteric symbols that tell of the life and works of the legendary senator and freemason Federico Rosazza Pistolet.

PERIOD: All year round
LOCATION: Vigliano Biellese

Ever wondered how the world of fashion came to be what it is today? Casa Zegna, in Trivero Valdilana, offers you over 110 years of history and exhibitions no one should miss. In an experience embracing both tradition and innovation, you can explore Zegna Group’s long history in their collections of old fabric samples, a permanent exhibition and various educational exhibitions and activities focusing on the evolution of the fashion industry.

In autumn (October), the landscape in Biella province is lit by all the shades of the warm colours that paint the Parco della Burcina, on the wooded slopes of Oasi Zegna, and the dense vegetation surrounding the Santuario di Oropa, one of the 7 Sacred Mounts (UNESCO). Come and admire the spectacle of this foliage on a slow stroll through the woods, gardens and parks in Biella province.

PERIOD: End of October/November
LOCATIONS: Parco della Burcina, Oasi Zegna, Santuario di Oropa

Between mid-May and mid-June, Biella province explodes in a unique spectacle of colour. Admire blossoming rhododendrons from Conca dei Rododendri to Oasi Zegna, immerse yourself in the beauty of the Nature Reserve in the Parco della Burcina, explore the alleys framed by marvellous floral installations
at Ricetto di Candelo, and enjoy the blossoming hydrangeas along the mountain roads, in gardens and villas, everywhere.

PERIOD: End of October/November
LOCATIONS: Parco della Burcina, Oasi Zegna, Santuario di Oropa

What’s behind the brand that has helped shape sportswear? Discover FILA’s fascinating story at the Fondazione FILA Museum created by Gene Yoon to conserve the brand’s heritage and open it up to the public. Thanks to its interactive exhibitions and advanced technologies, you can explore both the past and present of this iconic Biella brand. An immersive journey revealing FILA’s secrets, innovations and evolution from its origins to the present day!

Discover MeBo, where history and flavours meet to celebrate two iconic Biella companies: Menabrea and Botalla. Enjoy an immersive experience rich in stories and anecdotes and explore the local arts of brewing and cheese making. Taste, learn to recognize all the aromas, fragrances and flavours and take part in the various themed events. An unmissable sensory journey that will leave you enamoured of Biella’s genuine flavours!

If adrenaline is your thing and you’re looking for something to get it flowing, Biella province is the perfect place for you! You can choose between two chilling adventures that offer an original angle on the area: a 2-seat paraglider flight from the “Tracciolino” panoramic road or a 152 metre jump from the Bungee Center in Veglio, Italy’s first permanent bungee jumping pad.

PERIOD: All year round
LOCATION: Biella and surroundings

Castello di Montecavallo invites you to a unique wine experience in Biella’s enchanting hill country, amidst enchanting vineyards, woods and an Italian style garden. This neogothic jewel in Piemonte has been producing high quality wines since 1830. After visiting the famous cellars, you can taste five labels paired with gourmet delicacies.

PERIOD: All year round
LOCATION: Vigliano Biellese

Explore the fascinating Castello di Castellengo, guardian of a centuries-old wine making tradition. Taste Nebbiolo and Erbaluce, fruit of vines cultivated on marine-glacial terrain, and discover the Castle’s sumptuous apartments and, above all, the 18th century cellars and the magical production of this old estate now called Centovigne.

PERIOD: All year round
LOCATION: Castellengo – fraz. Di Cossato

Discover golf at the Golf Club Biella “Le Betulle”. Tee off on the practice course or, if you’re already a golfer, try the 18-hole links that’s been judged best course in Italy 18 times. You’ll be fascinated by this 74-hectare links on the Biella side of the Serra d’Ivrea, Europe’s biggest morainic formation, a veritable natural terrace overlooking the Po valley plains.

PERIOD: March – October
LOCATION: Cerrione, Magnano